Product Stewardship 3R Product Stewardship 3R Product Stewardship 3R
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3R provide practical and innovative advice and service solutions for industry and government to help meet growing demand for more sustainable business practices.

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About 3R

3R is a privately owned business that was started in 2004 by its founders and directors Graeme Norton and Bruce Emerson.  Graeme and Bruce, having spent many years working in the recycling industry, came together to develop ideas and provide new innovative solutions for dealing with persistent and problematic waste streams.

From small beginnings in 2004 with two guys and two laptops in a small office 3R has very quickly grown to something far more substantial. Today 3R has many great customers and a track record of excellence in everything it does.   

In 2010 Bruce moved on to pursue other interests.    Graeme has been joined in 3R by other directors and shareholders, keen to take 3R to the next level in its development.

3R are responsible for designing and managing two model product stewardship programmes in New Zealand in Resene PaintWise and Agrecovery. We find ways to reduce and recover resources that are both practical and sustainable.

Our substantial industry knowledge, gained from years of working directly within the waste and recycling industry, helps to inform this process. We are surrounded by a highly skilled team who share our passion for innovative thinking.

We aim to always stand confidently behind what we design. We ensure our advice is tailored and employable because we are interested in securing long-term working relationships with our clients.

Find out about 3R and the Environment here.

Meet the Team

Download our Company Profile

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